Edexcel 1.2.1, Edexcel 1.2.2 · Marketing
Customer needs and market research
Edexcel 1BS0 questions. AQA · Edexcel · The lesson
Question 11 mark
How does identifying customer needs help a new business avoid costly mistakes?
Question 21 mark
A dry cleaner opens at 7am beside a train station so commuters can drop off suits on the way to work. Which customer need is it meeting most directly?
Question 31 mark
Which of these is primary market research?
Question 41 mark
What is the main advantage of secondary research over primary research for a new small business?
Question 51 mark
A focus group tests a new crisp flavour. Which result is qualitative data?